For our mothers, our daughters, our sisters:
Campaigning for media images that value, respect, empower and promote the true value of every girl!
Let Your Voice Be Heard, Sign the Petition Sign the PetitionDonate to 4EGGet Involved
Loading the player ...
  • Research shows a direct relationship between female images in the media and how girls feel about themselves.
  • Female stereotypes continue to thrive in the media we consume every day.
  • Girls are surrounded by images of female beauty that are unrealistic and unattainable.
  • 2 out of 3 girls say they want to look like a character on TV.
  • 1 out of 3 girls say they have changed something about their appearance to resemble a TV character.
  • 9 in 10 girls say the media place a lot of pressure on teenage girls to be thin.
  • Approximately 7 million girls and women struggle with eating disorders.
  • The media pushes an unnatural body type, making it difficult to accept natural beauty.
  • 42% of elementary school students between the 1st and 3rd grades want to be thinner.
  • 80% of children who are ten years old are afraid of being fat.
  • Young girls are increasingly being stylized in the media to look and act like adults.